How to Attract the Best Legal Talent in FY2026

In today’s fiercely competitive legal talent market, top candidates no longer join firms; they select workplaces that reflect their values, offer flexibility, and reward them accordingly. Employer branding has become mission-critical in fiscal year 2026. Firms that authentically showcase culture, purpose, and career growth are winning the war for legal talent. Here’s how to position your law firm or in-house team at the top of candidates’ lists.

1. Proven Link Between Employer Brand and Quality Hires

LinkedIn’s Future of Recruiting report highlights that standout employers gain a measurable edge in ‘quality of hire,’ especially when they focus on candidate priorities such as flexibility, innovation, and values. For law firms, this translates to showcasing your commitment to flexibility, hybrid work, thought leadership, and career development.

2. Values-Driven Branding That Resonates

Gen Z and Millennials, who are expected to make up over 75% of the workforce, want employers with purpose, and they want to see that purpose in action. Failing to follow through on sustainability or social justice is not just a missed opportunity; it can hurt your brand. In legal recruitment, showcasing initiatives such as corporate social responsibility (CSR), pro bono programs, or mental wellness support offers a powerful point of differentiation.

3. Flexibility as a Cultural Cornerstone

PwC’s Global Workforce Preference Study 2025 found that young professionals value stable salaries and positive work environments. Law firms offering hybrid work options, flexible hours, and autonomy are effectively addressing these twin priorities. In your branding, highlight testimonials or case studies from junior lawyers who’ve thrived under these frameworks. Early-career lawyers often prefer going into the office—not only to accelerate learning but also to enjoy social interaction. This also means they avoid issues such as unstable internet connections or domestic distractions, such as noisy housemates or pets.

4. Skills-Based Hiring Opens the Talent Pool

Traditional law hiring often prioritises degrees and firm pedigree, but skills-based hiring is reshaping the sector. By emphasising transferable skills such as negotiation, data analysis, and technologically proficient drafting, you can both expand your candidate pipeline and reinforce an innovative employer brand. Firms that demonstrate a commitment to internal development and upskilling will stand out in this space. Many lawyers find themselves pigeonholed in a single practice area and seek change after a few years, which can be challenging, especially in areas like workers’ compensation. 

5. Human-Centred Branding in an AI World

AI is transforming legal technology, particularly in areas such as document review and legal research; however, candidates still crave human connection. High-performing employer brands strike a balance between tech-forward messaging and human-led narratives, such as partner-led onboarding, mentorship, or team retreats. These soften the tech story and highlight your firm as a place where real relationships and support are valued.

6. Transparency and Authenticity Win Trust

Recruitment marketing experts note that in 2025, employer branding isn’t about surface-level perks—it’s about authenticity. Law firms must match their words with their actions. Share career journeys, demonstrate equitable promotions, and post real employee feedback. Honest storytelling builds trust, and trust attracts both clients and high-calibre legal talent.

How Elias Recruitment Supports Your Strategy

Elias Recruitment works with forward-thinking law firms and in-house teams across Australia to craft authentic employer brand strategies. From clarifying your unique value proposition to producing candidate-focused profiles and auditing job postings for maximum appeal, our goal is simple: to help you become the firm that top legal professionals choose. Partnering with Elias ensures your stories are told credibly, compellingly, and strategically.

Employer branding in law isn’t just an add-on; it’s a strategic imperative. Firms that prioritise authenticity, purpose, and human connection in their messaging will not only attract top talent but also lay the groundwork for long-term retention and growth. And with Elias Recruitment as your storytelling and attraction partner, your organisation can confidently stand out in a crowded field.

By Jason Elias

Managing Director
Elias Recruitment