Law Firm Advertising

Campaign Edge for Carroll O’Dea Lawyers

Carroll & O’Dea Lawyers has launched a new multimedia campaign, including television, radio, outdoor and digital, as the Firm continues to grow its practice and expand its presence across NSW.

Hanaan IndariManaging Partner Hanaan Indari says the new campaign is underpinned by the Firm’s reputation in the legal profession.

“Carroll & O’Dea Lawyers has become synonymous with outstanding legal expertise and getting the best outcomes for our clients. We have built that reputation over many years and are respected by our peers in the industry. We’re experts in Compensation, and we’re well-placed to help clients understand their legal rights. In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should “choose lawyers a lawyer would choose”.

“The campaign will be featured across Sydney metro and regional television, radio, digital platforms and outdoor media commencing 1 July 2023.

“Importantly, it will also build on our work in furthering the reach of the Carroll & O’Dea Lawyers brand. We have been well-known in the legal profession for many years, and we’re now sharing the story of our firm with a much wider audience. In recent times, we’ve been able to reach a bigger audience and wider demographic through our sponsorship of major sporting teams, including the Canterbury-Bankstown Bulldogs, the Parramatta Eels and the GIANTS Netball, as well as our extensive digital advertising.

“The new campaign will reinforce our already outstanding reputation for high-quality legal services and introduce the firm to a new generation as well. And when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind”, said Ms Indari.

Dee Madigan

The new campaign was developed by Campaign Edge, and Founder Dee Madigan said:

“This campaign sets Carroll & O’Dea apart by using a bit of light-hearted humour, pointing out we often rely on the advice of family, friends and acquaintances to make recommendations. They might be well-intentioned, but they’re not always in the best position to know who is the best lawyer to choose.”

The campaign can be viewed below.

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