Law Firm Marketing

Law Firm Marketing | BD Roundtable

Law firms have traditionally been conservative with their approach to marketing and for good reason considering the reputational risk aspects.

One very essential reason for law firms to seek new marketing opportunities is, of course, to attract new clients. Through marketing law firms need to maintain their brand equity and strong relationships with existing clients, while demonstrating their value proposition to prospective new clients.

With the aforementioned in mind does your marketing approach align with the firm's goals? Are there better ways to reach more clients? Perhaps it is time to consider further improvements relative to email marketing, digital marketing, A/B testing, CRM & social media, branding, PR agencies (or possibly other areas)?

We are pleased in sharing BD Roundtable's marketing resources for you law firm's consideration below:

  • The future of law firm CRM & Social Media uncovering law firm social media programs, status of CRM in professional service firms, AI integration and privacy concerns, measuring revenue from marketing campaigns (see above)

Speakers: Alexander Low, the managing consultant at PA Consulting, Podcaster at The Death of a Salesman, Advisor at Lately and Choix, Mentor at Legal Geek Mentorship Programme 

Speakers: Joe Escobedo author, coach, media contributor, digital marketing, William McLaughlin - Legal BD & Marketing

Speakers: Matt Baldwin - Managing Director at Coast Communications and PR strategy, media relations, crisis management, marketing communications specialist

Speakers: Dennis de Rond - Founder of Skyne, Barbara Koenen - Legal BD & Marketing

Speakers: Paul Evans - Managing Director of Toro Digital - Digital Marketing for Law Firms, William McLaughlin - Legal BD & Marketing

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Disclaimer:  The views and opinions expressed in this article do not necessarily reflect the official policy or position of Novum Learning or Legal Practice Intelligence (LPI). While every attempt has been made to ensure that the information in this article has been obtained from reliable sources, neither Novum Learning or LPI nor the author is responsible for any errors or omissions, or for the results obtained from the use of this information, as the content published here is for information purposes only. The article does not constitute a comprehensive or complete statement of the matters discussed or the law relating thereto and does not constitute professional and/or financial advice.

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