Clio, a leading cloud-based legal technology provider, has announced a new integration with Google Ads to launch Google's Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms. This integration enables lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising spend—all directly from the legal industry's most robust centralised technology platform.
"Legal demand is moving from the offline world to online, with most of that demand happening on Google Search," said Jack Newton, CEO and founder of Clio. "Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm's reviews, website, and digital presence are increasingly critical to law firm growth. Working with Google to embed the management of Local Services Ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that's simple, affordable, and effective."
Local Services Ads for Clio combines Google Ads' localised lead generation with Clio's client intake software for law firms, Clio Grow. Lawyers can easily manage their advertising spend and connect to leads generated from relevant search queries, all from an easy-to-use dashboard.
With Google's Local Services Ads for Clio, law firms can:
- Only pay for leads generated, making it a low-risk marketing solution
- Set an ad spending limit, helping stay within an easy-to-track budget
- Showcase their firm on Google's search results, increasing visibility and client outreach
- Automatically convert leads into prospective clients in Clio Grow, ensuring no prospective leads are left unanswered
- Manage ad campaigns directly in a Clio Grow dashboard, benefitting from a central platform with a simplified onboarding flow, and consolidated reporting
- Apply for the Google Screened Badge, indicating to potential clients that they are booking with a fully licensed and vetted Google-backed business
"We're thrilled Google has chosen to work with us to forge an easier path for lawyers to grow their client base—a process many find to be complex and elusive," continued Newton. "We worked closely with their team to create a solution that is both effective and connected to legal client intake workflows. Lawyers can continue to easily operate within Clio's centralised platform and leverage the power of Google's Local Services Ads to discover new clients, grow their reach, and increase their revenue."
Follow the link to learn more about Clio’s Local Services Ads.
Read other Clio relative news: Clio Announces APAC Region Expansion
Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of Novum Learning or Legal Practice Intelligence (LPI). While every attempt has been made to ensure that the information in this article has been obtained from reliable sources, neither Novum Learning or LPI nor the author is responsible for any errors or omissions, or for the results obtained from the use of this information, as the content published here is for information purposes only. The article does not constitute a comprehensive or complete statement of the matters discussed or the law relating thereto and does not constitute professional and/or financial advice.