GBG Launches GBG Go: The All-In-One Identity Platform

GBG, a leading expert in global identity and location technology, has launched GBG Go, an all-in-one identity platform for fast, easy, and safe business growth. GBG Go delivers global coverage, comprehensive capabilities, and user-friendly configuration to optimise every genuine customer interaction.

"As businesses face increasing fraud levels, accelerating end-user expectations, and a dynamic regulatory landscape, they need to optimise the conversion of genuine identities at onboarding and beyond without increasing technical complexity," said Gus Tomlinson, Managing Director Identity Fraud at GBG.

At GBG, we help every business in the world connect safely with genuine identities around the world. With the launch of our real-time, intelligent identity platform, GBG Go, we are empowering businesses to accept more genuine customers, optimise their ROI, and minimise fraud while tailoring customer journeys and meeting regulatory requirements – all on one user-friendly platform.

GBG Go: Fast, easy, and safe business growth

In a digital economy, businesses must strike a balance between enhancing customer experience and protecting against fraud, while supporting business growth. As Preethi Janardhanan, VP Client Solutions at Rapid Finance, a GBG customer, said: "In today's world, our customers are looking for a fast, seamless experience, but we need to balance that with both risk mitigation and fraud prevention." As a small business lender, knowing who we lend to is critical, but we also need to do this without creating friction that turns our customers away to the competition.  

Now, with the launch of the GBG Go platform, businesses can connect to over 80 global identity and fraud protection modules through a single API and easily deploy ready-made or customised customer journeys to get to market faster without added complexity.

The platform's actionable insights empower businesses to reduce drop-offs and maximise pass rates by optimising their journey performance for genuine customers, whilst always ensuring compliance.

Now, with GBG Go, businesses benefit from:

• Onboarding more genuine customers: Every identity is unique – GBG Go optimises the customer experience by treating every customer as an individual with the correct check at the right time for the proper identity.
• Comprehensive identity fraud protection: Balance risk management with confidence in genuine identities and benefit from GBG's unique identity intelligence network, powered by over 1,000 global brands, to combat fraud through cross-sector collaboration.
• Fast and secure growth now and in the future: GBG's proven and proprietary global identity expertise and tech help all businesses, whether they operate in one country or globally. With access to GBG's data, documents, biometrics, risk intelligence and fraud modules in one agile platform, businesses can create and configure new journeys and modules in minutes as they grow.
• Compliance by design: GBG Go's global platform is built with localised support for KYC, AML, data privacy, and security, allowing businesses to adapt to the dynamic regulatory landscape across geographies without compromising the customer experience.

Gus Tomlinson continues: "GBG has evolved over 30 years to meet the most pressing challenges businesses have faced, supporting its customers." GBG Go demonstrates our ongoing commitment to delivering the best solutions to our customers at all times, enabling safe and rewarding digital experiences for genuine people everywhere. Together, our data, technology, and people ensure that all transactions with genuine identities are secure, allowing our customers to focus on growing their businesses.

About GBG

GBG is a leading expert in global identity and location technology, enabling safe and rewarding digital lives for genuine people, everywhere. For over 30 years, it has combined global data with innovative technology to ensure that genuine individuals everywhere can digitally verify their identity and location. We play a crucial role in protecting against digital crime, strengthening business resilience, and driving responsible growth at scale across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

GBG is a publicly traded company listed on the London Stock Exchange (LSE: GBG).