Advertise with LPI

Advertise with Legal Practice Intelligence

Advertise to the people who run law firms and in-house counsel.

Legal Practice Intelligence (LPI) is an independent publisher of business-of-law and legal technology news, analysis and opinion for Australia and Asia, with a strong following in the US and UK. Advertisers use LPI to reach law firm and in-house decision-makers through website branding, the LPI eBulletin, the LinkedIn communities LPI looks after, and demand generation campaigns.

legal sector professionals across our network
89,600
eBulletin subscribers in law firms and in-house teams
~8,000
average eBulletin open rate
>35%
law firm C-suite connections held by our Community Managers
>11,000

Figures as at October 2026.

Plan a campaignSee packages

Who you reach

Who reads Legal Practice Intelligence?

LPI readers are the people who approve technology, services and process change in legal practices. They range from the top 200 Australian firms and BigLaw Elite 3E users to mid-tier, boutique and newly established firms, as well as in-house legal teams, barristers, government and courts.

  • Managing Partners
  • GMs & COOs
  • CFOs & Finance Directors
  • Practice Managers
  • Legal Operations
  • Practice Group Leaders
  • IT Directors & CIOs
  • Heads of Risk & Compliance
  • General Counsel & in-house teams
  • Barristers
  • Legal Marketing & BD

Where the core LPI community sits

About 43,000 LPI subscribers, followers and connections.

APAC ~50%Americas ~25%UK ~20%Other

Our sister journal, Asia Law Portal, adds about 26,000 subscribers and followers, roughly 90% of them in Asia-Pacific.

LinkedIn groups under LPI custodianship
Group Who's in it Members
Legal Marketing and Business Development Marketing and BD leaders in law firms >6,900
Legal Australia Australian lawyers, practice leaders and in-house counsel >6,200
Legal Accounting & Finance Law firm finance teams in the US, UK and Australia >3,700
Elite 3E Users Group BigLaw finance, billing and operations users of Elite 3E >2,600
Asia Legal Network Law firms and in-house teams across Asia >1,100

Campaigns aimed at in-house counsel can extend into Future State Ambition's wider communities, including Mining Australia (>143,800 members), the AML – Anti Money Laundering Group (>49,100) and Finance Australia | CFO (>3,800).

How it works

How does advertising with LPI work?

We push your content through LPI's website, eBulletin and LinkedIn channels, and we pull buyers to it through our subscriber base, search and our Community Managers. The same message reaches the same decision-maker through several channels.

Web · Push

On the LPI website

  • Mega branding and article side banners with your call to action
  • Articles in our Executive, Practice, Technology and Corporate Legal Intelligence channels
  • Premium listing in the LPI Supplier Directory
  • Featured offer on the Law Firm Resource Hub

About 80 new law firms open in Australia each month. We direct their principals to the Resource Hub.

Email · Push

The LPI eBulletin

  • Your articles in the monthly round-up of LPI coverage
  • Sponsored eBulletin banner
  • Dedicated features for launches and events

~8,000 subscribers · average open rate above 35%

LinkedIn · Pull

Communities and Community Managers

  • Posts on the LPI LinkedIn page
  • Features in the LPI LinkedIn newsletter
  • Shared and endorsed in our groups, so opted-in members are notified by LinkedIn, mostly by email
  • Reshared by LPI Community Managers to their legal networks
  • Personal invitations to named decision-makers at your target firms
  • Growth in your own company page following among economic buyers

2,400 LPI LinkedIn newsletter subscribers · >20,000 group members

Demand generation campaigns

How does LPI fill an event with the right law firm buyers?

Briefings, roundtables and webinars are where legal buyers lean in. We start about eight weeks out, fill the room from your target accounts, and turn attendance into qualified pipeline afterwards.

Demand generation campaign flow Four lanes (strategy, push through LPI channels, pull through communities, pipeline) across four stages: plan, promote, event day and follow-through. Promotion feeds the event; the event feeds recap content, follow-ups and qualified leads, and learnings loop back into planning the next event.PLAN · T−8 to T−6 wksPROMOTE · T−6 to T−1 wksEVENTFOLLOW · T+1 to T+4 wksStrategyPushLPI channelsPullCommunitiesPipelineYessign-upsNo: invite againResults and learnings shape the next eventEvent brief + ICPAudience, goals, KPIsBranding liveLPI web + directoryCommunity briefedTarget list sharedBaseline setPipeline targets agreedAccount mappingTarget firms + key peoplePublished on LPIArticle + banners + CTAGroup post + endorseMembers notifiedRegistrationsTracked by accountThought leadershipArticle + explainereBulletin feature~8,000 subs · >35% openPersonal invitationsOne-to-one, to the ICPTargetsregistered?BRIEFING · ROUNDTABLE · WEBINARRecap contentInsights article + videoRecap in eBulletinReaches those who missed itPersonal follow-upThank-you + next stepQualified leadsHanded over with context

  1. 1 · Plan · 8 to 6 weeks before

    We agree the ideal customer profile and pipeline targets, map named accounts and people from your target list, and brief our Community Managers.

    • Event brief and ideal customer profileAudience, goals, KPIs
    • Baseline setPipeline targets agreed
    • Branding liveLPI website and directory
    • Community Managers briefedTarget list shared

  2. 2 · Promote · 6 to 1 weeks before

    Content goes live on LPI, in the eBulletin and across our groups, while Community Managers invite decision-makers one to one. We track sign-ups by account and follow up where target accounts haven't registered.

    • Account mappingTarget firms and key people
    • Thought leadershipArticle and explainer
    • Published on LPIArticle, banners and call to action
    • eBulletin feature~8,000 subscribers, >35% open rate
    • Group post and endorsementMembers notified by LinkedIn
    • Personal invitationsOne-to-one, to the ideal customer profile
    • Registrations tracked by accountTarget accounts not yet registered get invited again

  3. 3 · Event

    Your briefing, roundtable or webinar runs with a room built from the right firms and roles.

    • Briefing · roundtable · webinar

  4. 4 · Follow · 1 to 4 weeks after

    We publish the recap, reach people who couldn't attend, follow up personally and hand over qualified leads. What we learn shapes the next event.

    • Recap contentInsights article and video
    • Recap in the eBulletinReaches those who missed it
    • Personal follow-upThank-you and next step
    • Qualified leads handed overWith context on each account

Recent campaigns

Audiences we've brought into a room

  • CFOs and Heads of Risk & ComplianceBriefings for the top 200 Australian law firms on behalf of risk, data and information-governance providers.
  • General CounselAn AI usage briefing for in-house counsel in mining, construction and financial services.
  • Mid-tier ANZ law firmsA campaign on business-of-law improvement for practice leaders at mid-tier firms in Australia and New Zealand.

Ways to engage

Advertising packages

Choose the package that matches your goal. Each one is tailored to your target markets, and they combine well.

Ongoing

Presence

For building awareness and trust with law firm buyers month after month.

  • Mega branding on LPI with your call to action
  • Side banner on LPI article pages
  • One article a month published on LPI
  • Annual listing in the LPI Supplier Directory
  • Articles included in the monthly eBulletin
  • Sponsored eBulletin banner
  • Articles shared to the LPI LinkedIn page and Legal Australia, and endorsed so members are notified
  • Reshares by LPI Community Managers
  • Your LinkedIn company page following built among economic buyers

Minimum term: three months

Moment in time

Launch

For a new product, feature, office opening or market entry.

  • Launch article and branding on LPI
  • Dedicated eBulletin feature and launch banner
  • Launch posts in the relevant LinkedIn groups, endorsed so members are notified
  • Amplification by LPI Community Managers
  • Optional special offer featured on the Law Firm Resource Hub
  • Product review or explainer written by LPI, if helpful

Runs around your launch date

Pipeline

Demand generation campaigns

For filling briefings, roundtables and webinars with your target accounts.

  • Account mapping of target firms and key people
  • Event branding in the right groups, such as Elite 3E Users Group and Legal Accounting & Finance
  • Event content published on LPI and boosted in our groups
  • Personal invitations from Community Managers to named decision-makers
  • Registrations tracked by target account
  • Recap content, personal follow-up and qualified lead handover

Typically a two-month window around the event

Need more than advertising? Future State Ambition also runs full market-development programs covering market research, go-to-market positioning and partnership introductions.

Questions

Advertising with LPI: frequently asked questions

What is Legal Practice Intelligence?

Legal Practice Intelligence (LPI) is an independent publisher of business-of-law and legal technology news, analysis and opinion. It has published since 2009, focuses on Australia and Asia, has a strong following in the US and UK, and is published by Future State Ambition Pty Ltd, Sydney.

Who will see my advertising on LPI?

Decision-makers in law firms and in-house legal teams: managing partners, COOs, CFOs, practice managers, legal operations teams, IT directors, heads of risk and compliance, and general counsel. LPI's network reaches about 89,600 legal sector professionals, including about 8,000 eBulletin subscribers, 2,400 LPI LinkedIn newsletter subscribers and more than 20,000 members across the LinkedIn groups LPI looks after.

How much does it cost to advertise with LPI?

Pricing depends on the package, the markets you want to reach and how long the campaign runs. Most advertisers start with a three-month program. Use the enquiry form below for a tailored quote.

What is the minimum term?

Presence packages run for a minimum of three months. Launch and demand generation campaigns run around your launch or event date, typically over about two months for events.

Who writes the articles?

You can supply your own thought-leadership articles, case studies and news, or LPI can write content such as product reviews, explainers and checklists.

How far ahead should we book a demand generation campaign?

About eight weeks before the event. That leaves two weeks to plan and map target accounts, and around five weeks of promotion and personal invitations.

Can LPI reach law firms outside Australia?

Yes. About half of LPI's core community is in Asia-Pacific, a quarter in the Americas and a fifth in the UK. Asia Law Portal and the Asia Legal Network extend reach across Asia, while the Elite 3E Users Group and Legal Accounting & Finance reach large firms in the US and UK.

How do you measure results?

We agree targets at the start and track performance against them throughout the campaign. For demand generation campaigns, we track registrations by target account and hand over qualified leads with context afterwards.

Plan a campaign

Tell us who you need to reach

Share your target segments, launch dates or upcoming events and we'll come back with a program built around them.

Prefer email?

admin@legalpracticeintelligence.com