Law firm marketing is an essential function for your practice to attract new clients to your firm. Like any discipline, there is a breadth of skills and capabilities needed to succeed with your client acquisition plans through effective marketing. This article is designed to steer you to invaluable resources that will augment your firms current skillsets and to leverage knowledge from professionals within the sector.
This is a non-exhaustive list of resources and is a mixture of free and paid information and courses for the professional. This article will be updated over time with additional resources, so please bookmark for future updates.
Additionally, if you have found valuable resources to share with the LPI network then please send details to LPI Admin for us to append to the article. In the spirit of sharing, we also welcome you distributing this article with your network. If you are not already a LPI subscriber, then please subscribe here for updates.
Marketing Strategy & Plan
Strategic marketing for professional services - Lee Frederiksen
12 proven tactics for law firm content marketing success - Alex Valencia
Digital marketing essentials for law firms - Rich Dibbins
When is the right time to build a new website - David Sayce
Top things top law firm websites have in common - Jesseca Flamiano
Add all your law firm staff to your website - David Gilroy, Conscious Solutions
What is search optimization SEO - Chris Raulf, Boulder SEO Marketing
12 SEO tools every legal marketer should be using - Good2bSocial
Dos-and-donts-of-SEO-for-law-firms - Jesseca Flamiano
10 steps to the perfect profile - Good2bSocial
Essentials to creating new opportunities on LinkedIn - Ari Kaplan
Google analytics for law firm beginners - Lisa Hopkins of Stacey E Burke
Top 9 things law firms should track in google analytics - John McDougall
10 email marketing tips for law firms - Furia Rubel