Law Firm Marketing

Law Firm Marketing | Resources For Lawyers

Law firm marketing is an essential function for your practice to attract new clients to your firm. Like any discipline, there is a breadth of skills and capabilities needed to succeed with your client acquisition plans through effective marketing. This article is designed to steer you to invaluable resources that will augment your firms current skillsets and to leverage knowledge from professionals within the sector.

This is a non-exhaustive list of resources and is a mixture of free and paid information and courses for the professional. This article will be updated over time with additional resources, so please bookmark for future updates.

Additionally, if you have found valuable resources to share with the LPI network then please send details to LPI Admin for us to append to the article. In the spirit of sharing, we also welcome you distributing this article with your network. If you are not already a LPI subscriber, then please subscribe here for updates.

 

Marketing Strategy & Plan

Strategic marketing for professional services - Lee Frederiksen 

Develop an effective professional services marketing strategy - Roni Millard

Content Marketing

12 essential law firm content marketing tactics - part one - David Arato

12 proven tactics for law firm content marketing success - Alex Valencia

Digital Marketing

Digital marketing essentials for law firms - Rich Dibbins

Law firm marketing strategies to improve your online presence in 2021 - ComboApp

Website

When is the right time to build a new website - David Sayce

Top things top law firm websites have in common - Jesseca Flamiano

Creating game-changing experiences to make your law firm stand out - Calls9

Add all your law firm staff to your website - David Gilroy, Conscious Solutions

SEO

What is search optimization SEO - Chris Raulf, Boulder SEO Marketing

12 SEO tools every legal marketer should be using - Good2bSocial

Dos-and-donts-of-SEO-for-law-firms - Jesseca Flamiano

LinkedIn

10 steps to the perfect profile - Good2bSocial

Essentials to creating new opportunities on LinkedIn - Ari Kaplan

Google Analytics

Google analytics for law firm beginners -  Lisa Hopkins of Stacey E Burke

Top 9 things law firms should track in google analytics - John McDougall

Email Marketing

10 email marketing tips for law firms - Furia Rubel

Podcasts

The best digital marketing strategy for law firms: A legal podcast - Samridhi Jain