Creating legal breakthroughs using audio content, thought leadership, and experiences to build a brand and winning client referrals in no time!
Why do law firms need a podcast?
Producing audio-based content is becoming more popular, and more people are preferring to listen than reading. Would you listen to this article on the go or set aside time to read it if it were a podcast? I'm guessing it's the former.
Build a brand
Consistency and more exposure are used to build a brand, which leads to greater brand loyalty. In today's digital age, building a brand is becoming increasingly important. Law firms may utilise podcasts to communicate their legal knowledge while also emphasising their practice's personality and vision. A legal podcast is another invaluable asset for a law firm.
When clients see that a legal firm can provide value through sophisticated knowledge and insights without direct consultation, it may solidify that their law firm partner is the appropriate choice for them. Law firms can establish greater credibility and trust over time because of the genuine impact these audio insights will have on people's lives.
Trust is created when people hear from members of your law firm. The audience is eager to learn how to address their challenges and they value hearing from your team as they unravel the complexities of law relative to clients' circumstances.
Simply displaying text on your website will not effectively connect you with your clients.
These podcasts can be a very effective method to initiate a dialogue with your clients. When legal firms are aware that a client has listened to a podcast, it can indeed be a conversation starter.
Increase client enquiries
Results will materialise when a law firm publishes frequently. Amplifying its profile through podcasts and showcasing them on the firm’s website and social media platforms will draw an audience. Podcasting is a long-term endeavour, however, they can be a trojan horse in connecting with new client opportunities.
Steps to start a podcast
It's never been easier to start a podcast than it is today. Anchor (by Spotify) is an app that allows you to record a podcast from any place and includes unique features that ensure your podcast stands out. It's really simple to obtain on Spotify, iTunes, Apple Podcasts, or Google Podcasts and you will be up and running in no time!
As a law firm, here are a few quick steps to take:
- Decide on a name. (see below)
- Choose a logo.
- Prepare content ahead of time.
- Start posting regularly
- Learn how to advertise your podcast or delegate the majority of your podcasting to specialists!
How to create a compelling podcast name
The 3-bucket formula is as follows:
Bucket 1: The podcast's objectives
Bucket 2: The firm's name and philosophy
Bucket 3: The meaning of the podcast's material.
Keeping these 3 buckets in mind can help you come up with the greatest name for your podcast. Get inventive!
Content to record for a podcast
Everything is material, from pressing legal concerns to challenges clients confront in all sorts of circumstances, legal awareness to lawyering experiences, and entertaining anecdotes! Law firms might choose a specialisation within a niche or experiment until they see concrete benefits.
Whether it's a small or large law firm, a podcast may be a game-changer. Get started with podcasting, it's not as difficult as you may think!
Written by Samridhi Jain.